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Web Film
ICICI Lombard: #IWillDriveYouHome
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Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject. Drunk driving accidents claim close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be. Yet, the superman syndrome runs strong in us. Agency: Ogilvy Mumbai
Account Management Team: Sushma Singh, Sayed Yusoof, Amritesh Kumar, Sohil Kothari Related
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Ogilvy, Mumbai |
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