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Top 6: August 23rd 2017
Interactive

Durex Play: Durex Vibrate

Durex Vibrate
Top 6: August 23rd 2017
A few days ago, it was Tu Be'Av, the Jewish Valentine's day, and we wanted to help couples make it a special one by using Durex's vibrating ring.
In order to draw their attention, Mccann, Tel-Aviv, developed a first of its kind interstitial ad that made phones vibrate. The ad appeared on popular Israeli websites and gave viewers a surprising demonstration of the product.
Credits Other credits

CEO McCann Digital: Maor Chen

VP McCann Digital: Oded Lavie

Design: McCann Digital Studio

Production: Dan Segal

Strategic Planner: Omri Peled

Technology Development: Mobium

Media: Neomy Wolfner, Amir Maimon

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