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Top 6: August 30th 2017

GS Caltex: Kind Words Ringback Tone

Kind Words Ringback Tone
Top 6: August 30th 2017
GS Caltex had found that customer services employees are burdened by verbal abuse & insults by ringing customers. Their work environement was frequently dealt by press media, however a solution to fix this matter was never found. GS Caltex created a Ringback tone to improve the working environment of customer service employees & actualized this idea as a solution by implementing Kind Words Ringback tone. Agency: AdQUA Interactive, Seoul.
Credits Other credits

Account Executives: Junyoung Lee, Minwoo Lee, Hyunwoo Nam

Media Planner: Sooyeon Im

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