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Top 6: August 30th 2017

Amazon Fashion: Amazon Fashion Week Tokyo 2017 S/S Opening Act

Amazon Fashion Week Tokyo 2017 S/S Opening Act
Top 6: August 30th 2017
In Japan, Amazon was not known for fashion, and the brand Amazon Fashion had little awareness, but by becoming the main sponsor of Tokyo Fashion Week starting from the 2017 S/S collection, the brand began full-fledged efforts to enter the fashion market. The objective was to develop and execute an idea for an opening reception at Tokyo Fashion Week that would message Amazon's arrival on the fashion scene in an impactful way. Agency: McCann Worldgroup Japan
Credits Other credits

Account Executive: Kentaro Okuda

Account Executive: Yusei Horiuchi

Account Executive: Kanji Suzuki

Designer: Misaki Horai

Composer: Mitsuru Sameshima

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