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Camella Homes: Norma

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Overseas Filipinos’ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been created to pay tribute to them over the years. But for National Heroes’ Day, Vista Land’s Camella Homes, one of the biggest real estate companies in the country, decided to tell real heroic stories. These showed the truth about their lives however painful and ugly it may be. The first story titled “Carding” told the story of a father working in Saudi Arabia as a technician. This was followed by a second film called “Norma”. She was a caregiver in a home for the elderly in London. Agency: Dentsu Jayme Syfu Manila.
Credits Other credits

Camella Homes: Manny B. Villar, Avic Amarillo.



Account Service: Ronald Barreiro, Regina Ina Villegas



Song Lyrics: Merlee Jayme



Musical & Jingle Arranger: Kahlil Refuerzo

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