BEST TVWinner:
Playboy: Barber. I thought the idea that somethings never change was a nice touch. However, what made the ad memorable was how it dramatized a true insight about the types of excuses men make when explaining why they read Playboy. Brilliant.
BEST PRINTWinner:
Aides: Expulsions. This was one of the most effective uses of print I have seen this year. It is simple and dramatic. No matter your opinion on the subject matter it is a powerful message that requires and action.
BEST OUTDOOR Winner:
The Smith Family: Winter Appeal. So often the use of technology overshadows or complicates the statement you are trying to make. This is an example of how to marry the right technology to the right space and message to evoke a profound emotion.
BEST INTERACTIVEWinner:
Nike: My time is now. As a football fan this one captured me from the opening scene. The choice of music, and high production value invites interaction with the video in a way that manner that puts you at the center of the action. This is a beautifully designed piece that lets the typography invite you to interact instead of the typical interface buttons. This simple method begs you to explore and find each of the easter eggs in the story. This is by far the best use of the new YouTube interface for a brand page that I have seen recently.
This week's guest judge is Joanna Pena-Bickley, SVP, Executive Creative Director, Ryan Partnership, Wilton, CT, USA.
Joanna Pena-Bickley is a humble visionary that has lead the way for companies such as Substance, Wunderman, TracyLocke, Digitas, BBG Worldwide and Organic by applying her vast experience in creative ideation, strategy and branding.
Joanna brings valuable award-wining creative experience in the management of large and complex marketing campaigns with such companies as Facebook, Nokia, Microsoft, Hershey's, American Express, Nestle Purina, JP Morgan Chase, Diners Club International, FTD.com, Abbott, Warner Bros, MTV, Pepsi and Jim Beam Brands.
Joanna's outstanding creative vision and "push the envelope" style has garnered her both national and international accolades. In 2010, Facebook recognized her as a marketing innovator. Her Nokia Share The Love campaign received 2 OMMA and 2 IAC Awards. From 2008-2009, her iconic and innovative work with Nationwide Insurance won 5 Telly awards. In 2007, her reality show Watch & Whoa for Ice Breakers and MTV captured a Mixx award as well as a place on Silicon Alley's top 100 rising stars.
In 2006, Contagious Magazine noted her endeavors with American Express as "The Future of Social Media". In 2003, Joanna and her creative teams received 2 Webby awards. In 2001, her innovative approach to IBM's relationship marketing program captured six Tempo awards - including the coveted Jay Gondleman award for innovation.
Joanna's blog, ON: digital marketing, has captured the pulse of emerging media scene and garnered the attention of over half a million readers. Joanna is regarded as an avid fundraiser and advocate for public school music programs, AIDS and human rights charities. Late at night, with her home finally quiet, Joanna takes her artistic passion from pixels to paint as she settles in to create with oils and acrylics.
She was named SVP, Executive Creative Director of Ryan Partnership in April 2012. Like any great leader, if you asked Joanna what her crowning achievement is, she would break out shots on her mobile phone of her best art work: her four children, Rebecca, Rachel, Thomas and Leah.
