Dumb Ways to Die is a web film designed to encourage people to be safe around trains. Created by McCann Melbourne, the video has gone viral, with over 15 million views on YouTube in only six days.
The song reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number four on the singer/songwriter category on the global iTunes chart. It was also on the front page of Reddit for six hours over the weekend.
The three-minute video has gathered over 170,000 likes on YouTube and is number one on the Viral Video Chart, ahead of Rihanna and Psy. It is also generating endless positive chatter on Facebook, Twitter and Tumblr.
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