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Seen and noted

Guest Judge: Mark Hendy, ECD, Grey Germany

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 30, 2017 19:40 (Edited: January 31, 2017 06:40)
Always feels wrong as a creative director to not feedback on all ideas presented. And in film all deserved credit in some way this week. But for me the winner has to be Expedia for its heroic sense of timing. A message America needs this week even more than ever. Second place is a tough call but the beautifully shot Centrepoint film edges it. The writing might get a little Alanis Morissette at times but I know how tough that region is. So well done. Screw it, Hilux gets joint second.

Sadly I can't pick a winner in print. Most feel a little forced for me. Maybe I missed some Trump when it wasn't there.

Outdoor was tougher as I had mixed feelings about all of them. Reluctant to give it to Coke but will do on the strength of it being a cool project for the agency to get the green light on. The Wall Breaker Rope gets second place.

Interactive. I guess it shouldn't be a surprise that we are flooded with Trump related work right now. But I'll go for Save an American. Yes, its for a language school, but conceptually this platform would have huge potential. Runner up is Watch Around Water.

In radio, apologies for going with another Trump related piece. It makes its point, even if in a questionably light tone. No runner up here, the rest feel a little familiar. Hendy.jpg
This week's guest judge is Mark Hendy, executive creative director, Grey Germany.

Mark graduated from Camberwell college of art in London in 1997 with no interest in a career in advertising until a childhood friend, former acid house music producer Neil Elliot got him drunk and talked him into becoming his partner.

During the subsequent 17 year hangover they have remained together as a team and worked on campaigns for brands including Ford, T-mobile, Comedy Central, Comfort, Avis, Febreze, Duracell, Pilsner Urquell and Lenor.

Hendy has been awarded at Cannes, D&AD, New York Festivals, ADC and the Effies.

Since leaving Ogilvy London in 2007 Hendy has worked in Vienna, Milan and Dubai before touching down at Grey in Germany in 2010 where he is yet to receive any plaudits whatsoever for his grasp of the German language.

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