Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Cut out homelessness

 OUTDOOR   USA    February 12, 2009 02:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Feb/tn_19464_1Weingart_David1.jpg
To raise awareness for the Weingart Homeless Center, LA-based creative agency David&Goliath took a non-traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70,000 people living on the streets of the Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: “Before you turn away, put yourself in my place” followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Beverly Hills and Santa Monica. Soon, the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.


VIEW THE DAVID AD
VIEW THE JOSEPH AD
VIEW THE LEE ANN AD


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news