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Seen and noted

Guest judge: Malcolm Poynton, creative director, London

 GUEST JUDGE /BEST AD OF THE WEEK   UK    September 30, 2009 03:41 (Edited: April 12, 2011 07:29)
http://www.bestadsontv.com/news/upload/malcolm-Poynton-best.jpgMalcolm's career in advertising began when, in 1984, a stoned creative
director offered him a job. After a brief stint at BBDO London in 1989
Malcolm joined the start-up OMON, in Sydney. During this time he
became part of Australia's most awarded creative team.
After a couple of years with The Campaign Palace another start-up
beckoned, M&C Saatchi London. Malcolm became Deputy Creative Director and created many famous British Airways ads including the much-awarded 'Johnny Foreigner' campaign featuring P.J. O'Rourke. In 2000 M&C Saatchi were named Campaign magazine's Agency of the Year.
In 2001 Malcolm was appointed ECD at Saatchi & Saatchi Australia.
Within two years he had lead the agency to ATV Agency of the Year, the
Caxton Chairman's print award, Folio Magazine Grand Prix, eight Cannes
Lions, D&AD silver and The British Television Awards' Gold for Best
International Ad - and Saatchi became the first Australian agency to
make The Gunn Report, ranking equal with CP+B and W+K.
In 2003 Malcolm became ECD of Ogilvy London - the next 4 years proved
to be the agency's most awarded years ever. The agency's Campaign For
Real Beauty for Dove became the world's 'most talked about' campaign,
by flooding Second Life they shocked reporters and bloggers who then
spread Adventure Ecology's message to more than 18m people for free,
Cancer Research UK's 'smoke is poison' campaign became the most
awarded integrated campaign of 2007, they became the first agency to
win both the US and European Effies Grand Prix, became Campaign
magazine's Direct Agency of the Year and they topped the viral polls
with the Evil Twin films for Ford, both of which prompted feature
segments on the acclaimed TV show, Top Gear.
Since leaving Ogilvy, Malcolm has been leading a new business project
for Mother, London.

***

Anyone who's spent time in Australia will know there's not much subtle about the place, including the advertising. And that's exactly what makes the Toyota Country Border Control spot work....

BEST TV
Anyone who's spent time in Australia will know there's not much subtle about the place, including the advertising. And that's exactly what makes the Toyota Country Border Control spot work. Whilst it's not as fresh as last week's fantastic 'Dove Love' spot, it is really well shot and it's crammed with every soft-city-folk cliche except for quiche - it's sure to make more than just the country folk smile.
Runner Up: Thai Life Insurance for trying something different in its category.

BEST PRINT
4,700 toxic substances against you stands out as a fact and for that alone I like the Adesf print ads. All three appear beautifully put together although I reckon the 'toxic substances' could have been a little more, well, toxic looking.
Runner Up: Comfort for not taking themselves too seriously.

BEST OUTDOOR
With half of the outback being swept up and dumped on Sydney last week (even the weather ain't subtle) there must have been countless brands and agencies scrambling to get something tactical out there. Visine managed to do just that and while it won't exactly make you smile its reward is in actually being relevant and kinda useful. For that it gets a thumbs up.
But this is Australia and they don't just have dust storms, they have fires too and upon closer inspection the Fire Prevention poster deserves a Runner Up mention for its thought-provoking image.
Meanwhile, in Canada they have far more important things to worry about, like putting a poster on their garage door and pretending to own an Audi R8.


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