Strategic agency The Hallway and creative agency Happy Soldiers have released a new national campaign for online travel company Zuji. They positioned Zuji as a company that is ‘Helping holidays happen’ and they wanted to prove it. They decided to make everyday products and sell them at a very low price. By saving money on an everyday item, people could save more money for a holiday. To start, they made Zuji baked beans and sold them for just 10c a can. They opened Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, just selling Zuji Beans. The rest of the communication consisted of print, outdoor, radio, DM and online ads to let people know about it.
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