Golf Digest: A stroke of offbeat humour

Motivate Publishing wanted to remind golf enthusiasts just how bad their shots could be and how they can get back on the green by reading our magazine. We erected a series of motion sensors around the Dubai Desert Classic course. These were linked to golf ball ejecting machines hidden in nearby trees. So when people walked by a motion sensor, a golf ball fell from a tree and landed at their feet. When they picked our golf ball up, they read our message: Tired of wayward shots? Read Golf Digest. What better way to speak to golfers then with a touch of wayward humour?