Recruitment direct mail: Stealing Staff

TBWAHunt Lascaris needed to bolster their creative department with some top young talent. Agency CD Gary Steele said: "Recruitment agents (head hunters) are not only ridiculously expensive but also tend to send dozens of unsuitable candidates. We needed a cheap short cut to the good staff. We decided to target the top five advertising agencies in South Africa ourselves. We reproduced the layout pads of the most popular supplier (Art Book Centre) and delivered them to the agencies. They looked the same as always, apart from the recruitment ad scamped on the first page."