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At a glance, this classic 'thumbs up' sign emulates the effect that Disneyland Paris has on children worldwide. However, on closer inspection, the hand in this visual only has three fingers – just like Mickey Mouse. By offering a potentially human element to Mickey Mouse this campaign radically challenges children’s perception of Disneyland and is a further incite to visit.Print ad from BETC Euro RSCG, Paris

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Client:	Disneyland Paris
Agency:	BETC Euro RSCG, Paris
Creatives:	Stéphane XIBERRAS (Executive Creative Director) Jacques Jolly (Creative Director) Viken Guzel (Art Director) Charles Lefort (Copywriter) Frédérique Mocq (Producer) Bruno Torres (Photographer)
Country:	France
Other Credits:
Campaign file:	No campaign file is available for this ad.

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