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Ariel: Share The Load

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BBDO India has released the latest instalment of their long running “Share the Load” campaign for Ariel. The campaign details a telephone conversation between a mother and her daughter about the daughter's decision to quit her job so she can stay at home and do the household chores. The mother is shocked this makes her think about her son and his lack of helping around the house.
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Executive Vice President: Atin Wahal

Copywriter: Aarti Srinivasan

Art Director: Balakrishna Gajelli

Copy Supervisor: Karan Nair

Art Supervisor: Vijay Kumar Vasala

Account Management: Mitul Shah, Kayur Desai

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