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Diet Coke: Sophomore Hustle, 15s


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The new creative is the next iteration of the brand’s Because I Can platform and launches in tandem with new Diet Coke product innovation – two new flavors, Strawberry Guava and Blueberry Acai that have joined the brand’s flavor line-up. The creative, which is comprised of three spots, OOH and digital extensions, continues the momentum of the brand’s recast of 2018 in contemporizing Diet Coke with Millennials and Gen Z. As you’ll see in the spots (when I’m able to share), the tone has evolved and has a little more edge as it features Diet Coke in the everyday lives of target consumers.

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