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McDonald's: Straya Group

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McDonald’s (or Macca’s as it’s fondly known Down Under) is celebrating Australia’s iconic colloquialism by changing the spelling of their menu items to match the country’s unique use of the English language. Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca’s menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.
Credits Other credits

Senior Business Manager – Catherine Cumming

Senior Business Manager – Andrew Inman

McDonald’s Australia credits

CMO - Jenni Dill

Director of Marketing - Jo Feeney

Group Brand Manager, Marketing - Amanda Nakad

Brand Manager, Marketing - Nichole Tsiros

Media: OMD

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