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IFAW (International Fund for Animal Welfare): Shark

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In a context of climate crisis where the environment and biodiversity are at the heart of the debate, IFAW, the International Fund for Animal Welfare, and Publicis Conseil are presenting a new campaign to raise awareness. Through two illustrations by Richard Wilkinson, IFAW makes us aware of the fact that protecting animal helps to save a species that itself helps to preserve biodiversity. Every ecosystem is a series of interdependent links, in which each has a role to play in the survival of the other. “Attacking a species means attacking an entire ecosystem”: this strong message is deployed in print and digital, to denounce the abuses of humans on what surrounds them. The media agency Repeat took charge of negotiating the free Clear Channel broadcasting. Richard Wilkinson's illustrations abstract from the set and focus on their subjects: animals, very realistic, in a refined nature, represented in a chromatic atmosphere in half shades. The soft and relaxing atmosphere that emerges contrasts with IFAW's strong message and creates a certain discomfort for those who watch them. A necessary and enlightening awareness.
Credits Other credits

Writer Designer: Mathieu Degryse

DA Motion: Jean-Franc╠žois Clapeau

AD Assistant: Marine Badel

Sales Team: Caroline Darmon

Illustrator: Richard Wilkinson

Illustrator's agent: Hugo Weinberg

Art Purchase: Flore Silberfeld

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