Swisscom: Billboard That Pays You For Your Attention

Every day, businesses pay big bucks, in the MILLIONS, for your eyes, but you don't get a dime back for your time. Tech insiders like Zuck and Tristan Harris are beginning to question the way companies control and monetize our attention, so we decided to remind people how valuable their time is - starting on the streets of Berlin. We designed the world's first billboard that pays you to look at it. Our mobile billboard uses a sensor to surprise people walking by with euro coins, and needless to say, when we took it out in the wild, the free money drew a lot of attention and raised some good questions. Agency: Kids Creative Agency