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TV

HBO / Bud Light: Joust - Extended

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During the second quarter of tonight's game, HBO and Bud Light delivered a quintessential Game of Thrones-twist ending to the latest entry in Bud Light's series of "Dilly Dilly" commercials.

What starts as a classic Bud Light Super Bowl commercial featuring the King and Bud Knight descends into chaos when the menacing Game of Thrones character the Mountain makes a surprise appearance, defeating the defender of the "Dilly Dilly" kingdom in a jousting contest.

Building on the latest chapter of the medieval "Dilly Dilly" series, Bud Light's agency, Wieden+Kennedy, collaborated with HBO and Droga5 on the 60-second spot, "Joust." Production on the ad reunited more than 25 people from the Game of Thrones crew under the direction of David Nutter, the man who orchestrated the infamous "The Red Wedding" episode among others, and the collaboration of showrunners David Benioff and D.B. Weiss. The first half of the spot was under the direction of Bud Light's Spencer Riviera, who previously directed creative within the Bud Light medieval universe.

To kick off the next phase of its #ForTheThrone campaign, which asks fans, celebs and brands what they would do #ForTheThrone in celebration of the series' final season (debuting April 14), HBO was looking for a stage and brand partner that could stand up to the powerhouse the show has become. Bud Light, known for delivering iconic Super Bowl commercials, was the top choice and jumped on board immediately.

The reveal of the Super Bowl commercial was intentionally left to in-game to maximize the surprise for fans and viewers alike. Simultaneously an extended version was revealed online, with additional Easter eggs for fans of the show to enjoy.
Credits Other credits

Client HBO

EVP, Consumer Marketing Chris Spadaccini

EVP, Program Marketing And Creative Services Zach Enterlin

EVP Digital & Social Media Sabrina Caluori

VP Digital & Social Media Jim Marsh

VP, Creative Services Eric Council

VP Program Marketing Sono Mitchell

Director, Program Marketing Alex Diamond

Director Program Marketing Steven Cardwell

Director Digital & Social Media Emily Giannusa

Associate Creative Director Anthony Mauro

Manager, Program Marketing Krista Jackson

GOT Creator and Executive Producer David Benioff

GOT Creator and Executive Producer D.B. Weiss



Client Bud Light, Anheuser-Busch

VP, US Marketing Marcel Pereira Marcondes

VP Marketing, Bud Light Andy Goeler

Sr. Director, Bud Light Alissa Heinerscheid Sr. Director, Bud Light Joe Lennon

Sr. Digital Brand Manager, Bud Light Kyle Lazarus



Agency for HBO Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Neil Heymann

Group Creative Director Andrew Fergusson

Creative Director Dustin Tomes

Creative Director Jono Paull

Associate Creative Director Adrian Chan

Associate Creative Director Lauren Ferreira

Art Director Tobias Lindborg

Copywriter Felix Karlsson

Chief Creation Officer Sally-Ann Dale



Director of Film Production Jesse Brihn

Senior Producer Liliana Vega

Head of Business Affairs Jocelyn Howard

Celebrity Talent Relations, Associate Director Lindsey McElroy

Business Affairs Manager Abigail Press

Chief Strategy Officer Jonny Bauer

Group Strategy Director Will Davie

Group Communications Strategy Director Samantha Deevy

Communications Strategy Director Elsa Stahura

Group Data Strategy Director Anthony Khaykin

Senior Data Strategist Tradd Salvo

Chief Communications Officer Marianne Stefanowicz

Managing Director Dan Gonda

Group Account Director Lauren LaValle

Account Director Ola Abayomi

Account Manager Ashley Diddell

Project Manager Carolyn Brafman

Legal Sarah Fox



Agency for Bud Light W+K

Co-President/CCO Colleen DeCourcy

Executive Creative Director Karl Lieberman

Creative Director Brandon Henderson

Creative Director John Parker

Art Director Kevin Kaminishi

Copywriter Jessica Ghersi

Head of Content Production Nick Setounski

Executive Producer Temma Shoaf

Producer Alexey Novikov

Director of Business Affairs Patrick O’Donoghue

Senior Business Affairs Manager Justine Lowe

Business Affairs Coordinator Andrea Sierra

Traffic Director Sonia Bisono

Traffic Manager Tina Wyatt

Project Manager Vimal Patel

Group Account Director Brandon Pracht

Account Director Price Manford

Management Supervisor Alex Scaros

Account Supervisor Lauren Wilson





Production Company O Positive

Director David Nutter

Director Spencer Riviera

DP Jonathan Freeman

Executive Producer Ralph Laucella

Executive Producer Ken Licata



Editorial Company Arcade

Editor Paul Martinez

Editor Katie Weiland

Assistant Editor Thomas Bergerstock

Executive Producer Sila Soyer

Producer Fanny Cruz



VFX Company The Mill

Shoot Supervisor Tony Robins

2D Lead John McIntosh

2D Artist Yoon-Sun Bae, Heather Kennedy,

Vi Nguyen, Matthew DeFranco,

Ant Walsham, Neeraj Rajput,

Samarendra Lenka

Inturi Chandra Sekharm,

Bharath Ediga, Prasanna Bhat,

Madhana Gopala, Venkatesh Srinvivasan,

Badarinath Chinimilli, Ramanjaneyulu Thota

Nehal Desai

3D Lead Tom Bardwell

3D Artists Lauren Shields, Tim Kim,Hassan Taimur,

James Mulholland, Todd Akita,

Paul Liaw, Sandor Toledo,

Ayush Bajoria, Leela Shanker,

Spandana Battula, Raj Kumar

Matte Painting Sue Jang

Executive Producer Andrew Sommerville

Producer Clariellen Wallin

Producer Michael Brown, Payal Thakkar

Coordinator Christina Chung





VFX Company Pixomondo

VFX Supervisor Derek Spears

VFX Producer Chelsea Miller

VFX Coordinator Andrew Zeko

VFX Artists Daniel Knight, Fei Chen, Shawn Sahara

VFX Editor William Appleby





Sound Design Jafbox Sound

Sound Designer Joseph Fraioli



Sound Design Eargasm Inc.

Sound Designer Paula Greenfield



Music Walker Music

Executive Producer Sara Matarazzo

Executive Producer Stephanie Pigott

Music Coordinator Danielle Soury



Music

Music Editor David Klotz



Mix Sound Lounge

Mixer Tom Jucarone

Co-Sound Engineer Rob Difondi

Producer Lauren Mullen



Telecine Company 3

Colorist Tim Masick

Producer Kevin Breheny

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