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Coca-Cola: Where Everyone Plays

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Coca-Cola Great Britain has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. Created by M&C Saatchi, the campaign 'Where Everyone Plays' highlights that it's not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people, from the groundskeepers to the fans. The campaign includes a 90-second TV advert which brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas, who takes matchday analysis to another level with a very unusual appearance. The colourful ad highlights the nation’s passion for football, profiling unique characters including Everton fan icon “Speedo Mick” and Crystal Palace mascot Kayla the Eagle – set to the soundtrack of Yazoo’s Only You. The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
Credits Other credits

Graduate Account Executive: Jamie Roston

Business Director: Angus Maclay

Design Director: Sophia Ben Yedder

Creative Producer: Harry Holmes

Chief Strategy Officer: Raquel Chicourel

Assistant Producer: Ashley Nadj

Senior Account Manager: Rory Gilbride

Production Manager: Hannah Cooney

Head of Production: James Howland

Edit Company: Trim

Editor: Paul Hardcastle

Edit Assistant: Magdalena Plugowska

Producer: Noreen Khan

Post Production Company: Electric Theatre Collective

Colourist: Tim Smith

Producer: Matt Williams

CG Artists: Dean Robinson, Neil Scholes, Gregory Martin, Martin Villert, Sergio Morales Paz, Nick Turner, Idem Bayrak

Lead Nuke: Taran Spear

VFX Lead: Giles Cheetham

Nuke: Tom Humphrey

Sound Company: 750mph

Sound Engineer: Ben Gulvin

Sound Designer: Sam Ashwell

Head of Production: Mary-Ann D’Cruz

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