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RITAS Spritz: Swirl
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RITAS, the legendary brand behind the original margarita in a can, is expanding its core lineup for the first time. Launching RITAS Spritz, Anheuser-Busch and advertising agency Fallon bring the unmistakable personality of The Ritas characters to educate consumers about the new product. In a series of TV spots, online video and social content, the always-entertaining Ritas offer a tutorial for how to best enjoy the new, fruity, fizzy beverage that you can drink from a can or over ice – and reassure you that their expertise comes from nearly 50 years of drinking experience.
Social Strategist––Sam Christian Related
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