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Automotive: Music
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Backard’s Jesper Ericstam puts humanity in drive with a universally relatable spot for Honda via Dentsu Tokyo. Take a deep breath. Adjust your eyes to the rising sun. Position your hot coffee just so in the cup holder. The day ahead is teeming with powerful noises which, when seamlessly integrated with a classic anthem—as in Ericstam’s new spot for Honda – can make beautiful music together. From a funky wedding processional to the sticky upkeep of a football field to the adrenaline-infused exhilaration of a racetrack, Honda’s full range of products comes along for the ride.
Colorist: Sean Coleman, Telecine: Company 3, Editorial: Stockholm Post, Sound Design: Ten Music, Composer: Damir Price, Composer: Johnathan Paul Ex. Producer (Sound Design): Rachel Dunn Related
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