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TV

Diesel: Party

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Diesel is proud to introduce its new Spring campaign, BE A FOLLOWER. Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe in what they’re promoting? With this in mind, Diesel took aim at the cliches of social media by emphasizing where the real power exists: in the hands and the feeds of the followers. Agency: Publicis, Italy. We're not judging influencers—we’re just looking at the phenomenon of social media through a different lens. In keeping with its practice of breaking the rules, Diesel brings to life a multi-subject campaign with real influencers who are familiar enough with the brand (and the concept) to be self-ironic about the clichés and pitfalls of living an "Instagrammable" life. With, of course, denim as the central icon.
Credits Other credits

Creative Supervisor: Costanza Rossi

Digital Creative Director: Sandra Bold

Head of Social Media: Marco Viganò

Jr Art Director: Alex Eftimie

Jr Copywriter: Anton Kuerschner

Client Service Director: Eleni Charakleia

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Senior Strategic Planner: Monica Radulescu

Head of Social Client Services & Strategy: Stefano Perazzo

Social Media Manager: Doina Tatu, Filippo Festuccia

Head of TV Production: Francesca Zazzera

Senior Producer: Tania Dal Pra

Art Buyer Caterina Collesano

Line Producer: Karim Osman

Digital content director: Ahmed Tahoun

Editor: Neda Ahmed

Editor digital content: Tommaso Bianchi

Color grading: MPC

Colourist: Richard Fearon

Colour EP: Leianna Campbell

Online: Adolfo Navire

Online digital content: Alessandro Congiu

Photography Credits

Creative development & photography: Toilet Paper

Maurizio Cattelan & Pierpaolo Ferrari

Production Company: Collateral

Post Production: Martin&Rainone

Stylist: Marc Goehring

Music Track: I will follow you

Music: Arthur Altman, Del Roma, J.W. Stole, Jacques Plante, Norman Gimbel

Publishing: Universal Publishing Italy, Café Concerto

Music consultancy and production: Sizzer

Music supervision and consultancy: Michael Bertoldini

Executive music producer: Seppl Kretz, Michiel Marsman

Sync and licensing: Ilana Goldstoff

Creative strategy: Robin van der Kaa

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