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Compare the Market: Relax

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Leading health insurance comparison service Compare the Market launched the next instalment of its Simplesness series to the nation on Sunday night via its latest TVC. The TVC - 'Relax' - sees our favourite meerkats stretch and hum their way to Simplesness, a state of mind designed to empower people to save time and money, whilst helping neighbour Beryl understand the upcoming health insurance reforms. Agency: VCCP, Sydney
Sergei on the other hand has more important tasks to concentrate on… such as how he’ll ever get out of his backbend pose! As the meerkats become closer with their neighbours at Brushtail Place (including Zen-like Beryl), Aleksandr continues to share his words of wisdom to clear up any confusion across a wide range of insurance, personal finance and energy products. Beryl is especially bewildered by the four tiers of hospital cover introduced from April 1 and Compare the Market understands most consumers feel the same way and are here to help empower them to confidently navigate the health changes ahead.
Credits Other credits

Account Director: Edward Hughes

Senior Account Manager: Daniel Wood

Live Action: Fiona McGregor

CMO: Jennifer Williams

Brand GM: Louisse Brady

Brand and campaign manager: Karen Gear

Brand and campaign specialist: Carolina Perez Rebolledo

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