Canon: ABC ColorBlind Book

Canon, a reference in equipment using the latest technology in cameras and printers, launches an initiative to help parents and teachers detect symptoms of color blindness in children. The "ABC ColorBlind Book " printed by the Canon Mega Tank will help identify the problem earlier in a different, objective and lighter way. Based on the Ishihara Test, a color perception test created in 1917, three agency art directors have redesigned their present-day form with new, more fun images associated with the alphabet.
Agency: Dentsu, Brasil
For ease of use, the " ABC Colorblind Book" has been incorporated into the Canon Mega Tank print test. The final result made possible the creation of an alphabet book with 26 letters. In addition to helping identify color blindness, each page tests the print. It is already available in a smartphone application, simple to print with a click on the phone.