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P&O Cruises: Souvenirs
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P&O Cruises, Britain's favourite cruise line, has been reshaping the image of holidays at sea to reach new audiences, with the help of creative agency Founded. The new TV campaign 'Souvenirs' seeks to connect with a new segment of British holidaymakers - guests looking for more enriching travel experiences, but who may have not yet considered a cruise. ‘Souvenirs’ paints a picture of a more authentic travel experience that allows guests to immerse themselves in the local culture and natural beauty of Dubai and Arabian Gulf - celebrating an enriching travel experience many may not associate with a cruise holiday. Still featuring Rob Brydon’s character Huw and his fictional wife Jenny, the film is shot in Oman, as part of the P&O Cruises Dubai and Arabian Gulf itinerary. This is the third collaboration between P&O Cruises, director Joanna Bailey and production company Snapper. The output is a very deliberate ‘filmic’ style that seeks to involve the viewer in a travel experience that is rich with exoticism and cultural diversity.
Business Director: Jo Fishburn Related
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