Amnesty International: The Sound of Unity

Around the world, 1 in 4 women have experienced online abuse, and in New Zealand, it's nearly a third. This International Women's Day, Amnesty International New Zealand and Colenso BBDO have created The Sound of Unity - an initiative that encourages people to speak up and call a stop to online abuse. The silencing effect of online harassment and abuse is stark. Of all the women surveyed* who reported experiencing online abuse, 76% of them changed the way they use online platforms. That's why Amnesty International launched She's Brave: to support women and encourage social media owners to take action. 'The Sound of Unity' is an audio and visual icon made to help silence online abuse. It can be used as an alert tone that's heard every time you receive a notification as well as a symbol of our fight to end online abuse. With your help, the Sound of Unity will quickly become the 'audio badge' for She's Brave.