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Web Film
Greenweez: Animation
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Greenweez.com, the online organic market leader in France, enjoys a good brand image among organic aficionados but wants to open up to a wider audience.With Curius, Greenweez builds a strong and differentiating identity, that of a serious organic actor in its intention but simple and uninhibited in its form. "Happy healthy life" by Greenweez!Curius decides to keep the bee as an emblematic sign of the brand and vector of communication but to completely redesign it. It becomes a real brand companion, with its own personality that interacts with its audience. It also brings a twist to the logo’s writing, with the "ee" that reflects the movement of the bee.
Breaking with the conventional organic codes, Curius opts for dynamic and sharp colors. The new design of the brand requires a new positioning linked to its activity, which becomes: "eezy weezy" with Greenweez. A new identity resolutely fresh and positive. To reinforce the community spirit of the brand and its commitment to consumers, Curius develops a tone of voice and a specific vocabulary around the notion of "weez" that supports this new positioning.
Communication Director : Emilie Seid Related |
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