Depilex Smileagain Foundation: A Face For Radio

Radio campaign by BBDO Pakistan/Impact BBDO highlights the horror acid attack victims live with.
In order to raise awareness of the horror and shame that acid attack victims live with, BBDO Pakistan and Impact BBDO collaborated with Depilex Smileagain Foundation and released a radio campaign which cast an actual acid attack victim to narrate the spot: Kanwal is somebody who had to leave her job because she couldn't show her face after her husband threw acid on her, but could still do a radio commercial because she had cruelly been told that she had "A Face for Radio." Depilex Smileagain Foundation is an organization that helps acid attack victims recover and face life again.