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Top 6: April 3rd 2019

Audi: Synchronised Swimming

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Top 6: April 3rd 2019
Audi has launched a major new campaign to support their entry level cars. Created by BBH London the work establishes Audi small cars as serious bits of kit packed with just as much technology and attitude as the bigger models. In a cluttered category of nippy, fun small cars, Audi means business. The film, shot by award-winning director Johnny Hardstaff, opens in a deserted changing room before panning out to an empty swimming pool. The pool, designed and built in Ukraine especially for the shoot, features two models an Audi A1 and an Audi A7 performing a perfectly synchronised driving routine. Through impeccable timing, skill and control, the film demonstrates that when it comes to Audi size doesn’t mean compromise. Their compact cars have all the precision, technology and performance you’d expect from the Vorsprung durch Technik brand. The hero film features the new Audi A1 which launched in January this year. Other supporting campaign assets focus on other entry level models including the new Audi Q3 and Audi Q2.
Credits Other credits

Strategist: Sofia Bodger

Account Executive: Adam Smith

Account Management: Jack Carter

Business Lead: Jon Barnes

Account Director: Dan Wallace

Group Strategy Director: Will Lion

Strategy Director: Tom Patterson

Assistant Producer: Michelle Hagen

Edit Company: Final Cut

Editor: Joe Guest

Post Production Company: The Mill

Music Supervision: Ayla Owen (Lead), The Most Radicalist Black Sheep Music

Artist: Faultline featuring Rina Mushonga

Music Supervisor: Julz Baldwin

Song: 'Follow You Follow Me' published by Concord Music Publishing (written by Collins/Rutherford/Banks)

Sound Company: 750mph

Sound Engineer: Sam Ashwell

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