Outdoor ad: Maximus: Sweat Happens "She's Late"

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Most sports drinks aren’t consumed during sports. This integrated campaign aims to solidify Maximus as the drink for those other sweat occasions caused by awkwardness or effort. Directed by Dan Reisinger of Infinity Squared, the online films feature some of Australia's leading young comedic talents, including a VO by the hilarious Alex Williamson. While the often location specific and topical OOH executions ran extensively across Australian cities.