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Paddy Power: Brexit Means Breakfast


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Legendary footballer Eric Cantona has weighed into the carnage around Brexit, as he offers Brits an escape from the incessant talk about the process. As uncertainty and debate rages, Irish bookmaker Paddy Power has teamed up with Spanish creative agency Officer & Gentleman and released a campaign featuring one of football’s greatest European players, encouraging Britain to make an exit of their own – from Brexit. That’s because the brand has created a ‘Brexit Bunker’, somewhere between the UK and France, to escape from the chaos. In the film unveiling the bunker, and the competition to stay there, Cantona recreates Theresa May’s infamous dance moves, mocks Brexit leaders Boris Johnson and Jacob Rees-Mogg, and references David Cameron’s love of pigs. He also shows how the facility comes stocked with supplies and rations – including tinned sardines (of course).
Credits Other credits

Account Team: Inma Ortega & Marta Cinteros

Managing Director: Jose Ortiz

Wardrobe Stylist: George Buxton

Production Designer: Zach Apo-Tsang

Edit Company: Whitehouse

Post Production Company: Curious Productions

Colour Company: Cut and Run

Animation: Luis Alvarez

Music Company: Torchlight Music / Music for Media

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