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Top 6: April 3rd 2019
Ambient

Spinal Injuries Association: Donate to Accelerate

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Top 6: April 3rd 2019
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean's full motion Loop network in Manchester. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), 'Donate to Accelerate' was one of the winners of Ocean's annual digital creative competition, which pushes the boundaries in DOOH using emerging creative and technical capabilities. Filmed from a first-person perspective, the ad fully immerses people in how arduous everyday tasks are for the thousands of people who are spinal cord injured. To ensure complete authenticity, Engine commissioned films featuring two people who are spinal cord injured – Raquel Siganporia and Andrew Smart – as opposed to using actors.
Credits Other credits

Daisy Domenghini: Client Managing Director

Celia Taylor: Senior Account Manager

Hayley Hobbs: Integrated Project Director

Louise Peacock: Integrated Project Manager

Alastair Cole: Director of Creative Technology

Kim Lawrie: Senior Creative Technologist

George Devedlaka: Creative Technologist

Becca Dyson: Brand Consultant

Sam Hopkins: Editor

Alex Venn: Editor

Hayley Denning: Post-production manager

Elena Sanz: Post-production manager

Media owner: Ocean

Creative Technology Integration: Ocean Labs

Director: Catherine Morgan

Project Manager: Melanie Blood

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