Subaru: Do a little extra with your day

With SUVs gaining in popularity over recent years the market has being swamped with faux SUVs with the right looks, but little of the capability, and the term has started to lose meaning with what seems like every car now claiming SUV status. Subaru decided it was time to reassert their place as one of New Zealand’s most trusted Sports Utility Vehicles. The SUV from before SUVs were cool. The campaign launched with a beautifully shot TV campaign from Fish and director Jeff Wood. It follows a surfer, a fisherman, and a family as the last three cars in the carpark after an epic day at the beach.