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Geometry, Argentina, led by Karina Aiello and creatively directed by Tony Waissmann, presents its new work for Cafe Registrado, a graphic campaign for the brand, which are located in its coffee and food stores that represent the SCA, (SpecialtyCofee Asociation) .
"It's a campaign whose main goal was to perform more as an art exhibit than just an ad, because, as they told us, to make a good coffee and prepare it is a artisanal process. So it got us thinking it would be a good idea to reflect this sentiment in the print ads. I like when the agency generates different formats but also different tones, so that we don't have a single style but the styles change as much as the formats, the way of thinking, the approaches of each work and also the resolutions "
Other credits

Brand: Café Registrado

CEO: Karina Aiello

CCO: Tony Waissmann

Executive Creative Directior: Claudio Giovaneli Zaia

Creatives Directors: María Luján Donaire / Hernán Damilano

Copy: Rodrigo Sarmiento

Art Director: David Namer

Illustrator: David Namer

General Account Director; Georgina Roccatagliata

Client: Pablo Lopelosa

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