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BMO: Vacation, 30s

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BMO introduces "New Girl" actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. Situations range from a date night at a restaurant, to a couple relaxing in a pool. The campaign builds on the brand's existing BMO Effect work, emphasizing the bank's commitment to customer service and digital innovation.
Credits Other credits

VP North American Brand & Enterprise Content : Jennifer Carli

Director, U.S. Brand and Sponsorships Advertising: Michael Sanders

Director, Canadian Brand and Sponsorships Advertising: Deny Soto

Senior Advertising Manager: Shelley Johnsen

Assistant Advertising Manager: Geoff Hutchinson

VP, Managing Director: Tracy Little

VP, Group Account Director: Erin Howes

Account Director: Allison Lochhead

Account Executive: Ali Gayowski

Project Manager: Elizabeth Lane

Chief Strategy Officer: Shelley Brown

Planning Director: Eryn LeMesurier

Production Manager: Alan Kuipers

Editing House: Saints Editorial

Editor: Aaron Dark

Producer: Tory Osler

Assistant Editor: Kelsey Dale-McGrath

Online: Alter Ego

Artist: Eric Perrella

Producer: Pallavi Joshi-Firby

Casting House: Powerhouse Casting

Casting Director: Tristan Abraham & Andrew Hayes

Audio House: Apollo Studios

Music Director: Daenen Bramberger

Executive Producer: Tom Hutch

Engineer: Ethan Myers

Media Agency: UM

Manager, Connection Planning: Katey Gault

Manager, Portfolio Management US: Nicholas Pantano

Director, Connection Planning: Lily Tran

Partner, Portfolio Management US: Andrea Hable

Manager, Investments: Jonathan Ross

Senior Buyer, Investments: Shadab Zaman

Partner, Integrated Investments US: Jennifer Lyon

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