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FirstBank: The Chosen


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TV campaign, with digital, print, radio, OOH and social support, is the first to support FirstBank's year-old tagline, "Banking for good." Are "bank" and "good" an unlikely word pair? The three spots suggest as much. In each, it is FirstBank's good customer service that astonishes. A husband transformed into a hedgehog, or able to walk on water, or a neighbor's alien abduction, not so much.
Credits Other credits

Senior Strategist: Natasha Berwick

Dir. Client Services: Abby Schroder

Account Coordinator: Megan Cavanaugh

Associate Media Director: Heather Lee

2D Lead: Adam Watson

2D: Phoebe Britton

2D: Kelsey NaPier

2D: Brendan Smith

CG Lead: Steve Beck

CG Artist: Greg Gutkin

CG Artist: Dana DiGioia

CG Artist: Josh Matthews

CG Artist: Corinne DeOrsay

CG Artist: Lapinski

CG Artist: Huisoo Lee

CG Artist: Justin Murphy

CG Artist: Lee Wolland

CG Artist: Jennifer Kim

CG Artist: Michael Bahurinsky

2D Animation: Faraz Abbasi

Shoot Supervisors: Steve Beck, Ray Giarratana

Client EVP Marketing: Gordon Banks

Client Marketing Mgr: Charlie Wright

Client Banking Officer, Marketing: Ana Trevino Tejeda

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