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Palms Las Vegas: Unstatus Quo

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Palms Casino has launched a new star-studded campaign via AKQA, Portland, entitled 'Unstatus Quo' as a declaration of the brand's vision and mindset. The resort (known as the "Palms") is nearing completion of one of Las Vegas' most forward and ambitious transformations, a stunning, property-wide $690 million renovation that will usher in the next era of gaming and entertainment in Las Vegas.
From the resort's collection of new award-winning restaurants, expanded gaming spaces, luxurious rooms and suites, one-of-a-kind entertainment venues, museum-worthy contemporary art program and world-class musical residencies, the completely reimagined property guarantees to deliver an experience that transcends the expected Strip formula. Palms is also set to debut KAOS, a larger-than-life entertainment experience consisting of a fully integrated 73,000 square foot dayclub and 29,000 square foot nightclub, which together will completely redefine the daylife and nightlife experience in Las Vegas. KAOS will feature state-of-the art audio, lighting technology and art, including Damien Hirst’s 60-foot “Demon with Bowl,” as well as exclusive residencies with world-renowned musical artists, including Marshmello, Cardi B, G-EAZY, Armin van Buuren, Skrillex, Kaskade, Above & Beyond, J Balvin and Ozuna, among others. “Unstatus Quo” is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms that represent the property’s new vision and authentic connection to the worlds of art, food, music and fashion with the stunning resort as the backdrop for the film.
Credits Other credits

Group Account Directors: Daniel Jones

Associate Strategy Director: Sarah-Jayne Boyd

Client Partner: Rodrigo Moyses

Senior Project Manager: Tyler Hilton

Business Affairs Director: Amy Thomas

Account Director: Mariana Pacheco

Program Director: Christine Dippold (Associate)

Media: Justin Claassen, Oona Ziegler

Strategy Director: Alec Black

Designer: Pedro Sanguine, Terry Lee, Chris Lopez

2nd AD: Kevin McCann

Production Supervisor: Kelsey Mezzenga

Asst. Production Supervisor: Laurie Adlington, Bailey Padgett

1st AD: Peter Jackson

Production Designer: Quito Cooksey

Post Production Company: The Mill LA and The Mill London

Colourist: Ricky Gausis

Producer: Katie Buckley, Tom Manton (The Mill)

Creative Directors: Jonathan Wesley and Dave Lawson

2D Lead: Martin Karlsson

Editor: Greg Scruton, Michael Rees, Randy Baublis

Art Director: Clarice Chin

Editing House: Cabin Editing Company

Colour Company: MPC

2D Artists: Dylan Streiff, Patrick Dirks, Julian Ford, Gavin Marler, Brett Lopinsky, Jake Albers, Kai Chun Tsai, Jae Jun Yi, Rob Winfield, Ashwin Arun Bansode, Adam Maynard, Damudar Khuman, John Thornton, Richard De Carteret, Zoe Cosh, Yatin Tamhane

VFX Supervisors: Jonathan Wesley and Dave Lawson

Colour Producer: Rebecca Boorsma

3D Lead: Gary Driver, Ed Shires, Chase Webb, Gaurav Mathur

Head of Production: Remy Foxx (Cabin Editing)

Production Coordinator: Emily Stave

3D Artists: Ben Blundell, Bethan Williams, Edward Hicks, Girish GR, James Hansell, Nicola Gilbert, Murali Krishna Reddy, Sergio Xisto, Tony Atherton, Chase Webb, James Robinson Matte Painting: Cameron Johnson

Executive Producer: Fawn Fletcher (The Mill), Meghan Lang (MPC)

Music Supervision: Butter Music + Sound

Composer: Fred A Wesley Jr, James Brown, Jared Lee, Jesse Voccia, Joseph Louis Mims (Writers)

Engineer: BJ Mekk

Music Supervisor: Chip Herter

Mix: Jesse Voccia o/b/o Agami Music (Programmer)

Publisher: Warner/Chappell / Jared Lee / Agami Music

Song: “Unstatus Quo” by Duckwrth

Producer: Jesse Voccia o/b/o Agami Music

Sound Company: Lime Studios

Sound Engineer: Matt Miller, Lisa Mermelstein (Assistant)

Executive Producer: Susie Boyajan

Sound Designer: Michael Anastasi, Kai Paquin (Assistant)

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