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Virgin Media: Switch to Super

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Virgin Media's latest ad in its 'Switch to Super' campaign aired simultaneously across all five of ITV's main channels on Saturday evening as part of Proudly Presents – a first for the broadcaster. The new ad, which continues the portrayal of Usain Bolt as a superhero and is the first to focus on Virgin Media’s recently announced Intelligent WiFi service for its customers, had its UK TV premiere as part of ITV's Proudly Presents initiative, with the new advert launched with a bespoke and innovative introduction. Agency: BBH, London
Credits Other credits

Strategist: Stefano Oransky

Account Manager: Francesca Orkisz

Business Lead: Holly Ripper

Account Director: Matt Sims

Assistant Producer: Kurtison Bailey

Strategy Director: Ed Kurland

Post Production Company: The Mill

Producer: Imogen Pai

Finish: David Wishart

2D Lead: Andrew ‘Barnsley’ Wood, Jonathan Freeman

2D Artists: Eileen Chan, Richard McKeand

Design: Oliver Johnson, Anthony Fieldsend

3D Lead: David Hempstead

Production Assistant: Bruce Langfield

Shoot Supervisor: Andrew ‘Barnsley’ Wood

3D Artists: Margaux Huneau, Kate Gabrielova, Dhanesh Sudhakaran, Sudhir Verma, Nayan Bora, Dinesh B, Ranith P, Ramesh Bandi, Wesley Roblett, Carlos Nieto Lopez, Vijay Mohan Gabrielius Burokas, Kevin O'Sullivan, James Weston

Executive Producer: Clare Melia

Matte Painting: Carlos Nieto

Music Company: String & Tins

Music Supervision: Mike Bamford

Performer: Prague Orchestra Philharmonic

Sound Company: String & Tins

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