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Web Film
Skol: Drink Right, You F*** Right
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Everything surrounding SKOL beer universe involves breaking down paradigms. And, it could not be different when it comes to responsible drinking. To get the public's attention and build a dialogue on this matter, Wieden+Kennedy Sao Paulo had an insight on a subject that has never been mention in campaigns: sex. The movement started on social media with ramification on Brazilian nightclubs called: "If you Drink Right, you F *** Right", the intention is to show that alcohol abuse comes with a variety of ways.
Digital Producer: Maurírico Yamaschita, Ricardo Barbin Related
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