Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Infiniti: Gifts


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Description
------------------------------------
Two new ads for Infiniti co-produced by Psyop and MassMarket for TBWAChiatDay, Los Angeles

Creative Commentary
------------------------------------
Infiniti's stylized CG environments, and integration of live action cars, coupled with the incorporation of reflections, and augmented camera moves shows how live action plates can be manipulated far beyond the reality of what was shot on set.

In this case, MassMarket utilized the a "Photo-Bubble" during principal photography, which allowed the team to shoot real cars and driving action while limiting environmental reflections in the cars. to remove all reflections from the shot cars. Then art directed reflections were placed back in during compositing, by tracking CG models of the corresponding car, and using them as reflection objects during render.

CG models of the actual shot cars allowed MassMarket to do things like spinning wheels on stationary cars, as well as photogrammetry for augmented camera moves which allowed maximum flexibility when incorporating the live action plates into the breathtaking transitions.

Softimage's XSI, was utilized for its Mental Ray rendering, and general production for the project. Autodesk's Maya was used for cloth simulation, and snow creation. Pre-comps for visualization were handled in Adobe After Effects and Eyeon's Digital Fusion. Final Compositing was onlined with Autodesk's Flame.
Credits Other credits

Lead Designer: Mate Steinforth

Live Action Producer: Paul Middlemiss

DP: Stefan Von Borbely



Visual FX/Animation Company: MassMarket, New York

Executive Producers: Justin Lane, Angela Bowen

VFX Producer: Rich Rama

Producer: Nancy Nina Hwang

VFX Supervisor: Jeff Dates



Lead Flame Artist/Creative Director: Chris Staves

Flame Artists:

Sarah Eim

Aska Otake

2D Compositor: Borja Pena



CG Artists:

Alvin Bae

Bashir Hamid

Jae Ham

Chris Santoianni

Rich Magan

Eddy Estevez

Jaye Kim

Lee Wolland

Gerald Ding

Jason Goodman

Jan Bitzer

Kris Rivel

Dylan Maxwell

Jonah Friedman

Luba Drozd



Designers:

Gordon Waltho

Ine Van Den Elsen

Jon Saunders



Tracking:

Atsuki Hirose

Youngjun Park

Hyunjeen Lee

Joerg Liebold

Anibrain

CG Mechanix



Lead Roto Artist: Leslie Chung

Roto Artists:

J Bush

David Marte

Carlos Rosario

Stefania Gallico

Alejandro Monzon

Joe Oberle



Music Co:

Elias, New York

Composer: David Wittman

Creative Director: Dave Gold

Producer: Kala Sherman



Editorial Co:

The Whitehouse, New York

Editor: Dan Maloney

Executive Producer: Corinna Dennison

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news