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Infiniti: Gifts

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Two new ads for Infiniti co-produced by Psyop and MassMarket for TBWAChiatDay, Los Angeles

Creative Commentary
Infiniti's stylized CG environments, and integration of live action cars, coupled with the incorporation of reflections, and augmented camera moves shows how live action plates can be manipulated far beyond the reality of what was shot on set.

In this case, MassMarket utilized the a "Photo-Bubble" during principal photography, which allowed the team to shoot real cars and driving action while limiting environmental reflections in the cars. to remove all reflections from the shot cars. Then art directed reflections were placed back in during compositing, by tracking CG models of the corresponding car, and using them as reflection objects during render.

CG models of the actual shot cars allowed MassMarket to do things like spinning wheels on stationary cars, as well as photogrammetry for augmented camera moves which allowed maximum flexibility when incorporating the live action plates into the breathtaking transitions.

Softimage's XSI, was utilized for its Mental Ray rendering, and general production for the project. Autodesk's Maya was used for cloth simulation, and snow creation. Pre-comps for visualization were handled in Adobe After Effects and Eyeon's Digital Fusion. Final Compositing was onlined with Autodesk's Flame.
Credits Other credits

Lead Designer: Mate Steinforth

Live Action Producer: Paul Middlemiss

DP: Stefan Von Borbely

Visual FX/Animation Company: MassMarket, New York

Executive Producers: Justin Lane, Angela Bowen

VFX Producer: Rich Rama

Producer: Nancy Nina Hwang

VFX Supervisor: Jeff Dates

Lead Flame Artist/Creative Director: Chris Staves

Flame Artists:

Sarah Eim

Aska Otake

2D Compositor: Borja Pena

CG Artists:

Alvin Bae

Bashir Hamid

Jae Ham

Chris Santoianni

Rich Magan

Eddy Estevez

Jaye Kim

Lee Wolland

Gerald Ding

Jason Goodman

Jan Bitzer

Kris Rivel

Dylan Maxwell

Jonah Friedman

Luba Drozd


Gordon Waltho

Ine Van Den Elsen

Jon Saunders


Atsuki Hirose

Youngjun Park

Hyunjeen Lee

Joerg Liebold


CG Mechanix

Lead Roto Artist: Leslie Chung

Roto Artists:

J Bush

David Marte

Carlos Rosario

Stefania Gallico

Alejandro Monzon

Joe Oberle

Music Co:

Elias, New York

Composer: David Wittman

Creative Director: Dave Gold

Producer: Kala Sherman

Editorial Co:

The Whitehouse, New York

Editor: Dan Maloney

Executive Producer: Corinna Dennison

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