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IKEA: Towel crises

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You can’t find your favorite socks. You accidentally spill your toast in bed. Your partner leaves his wet towel on the floor. Simple things in life can be quite dramatic. No wonder why soap-operas are still so popular. IKEA shows how easy life can be through one of the biggest passions in the Middle East: the soap-opera.
Credits Other credits

Associate Creative Directors: Troels Popp, Majken Gram

Business Director: Tarek Shawki

Senior Account Manager: Ami Popat

Executive Producer: Begad Omran, Ahmed Azmi

Producer: Nada Faid

Assistant Producers: Farah Serry, Shahd Allam

Director of Photography: Kim Miquel

Editor: Ahmed Hafez

Art Directors: Mohamed Diaa, Mayar Mohsen

Photographer: Mohamed Osama

Wardrobe Stylist: Dina Nadeem

Post House: Aroma

Music: Sary Hany

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