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Marks & Spencer Food: This Is Not Just


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Grey London has unveiled a brand-new marketing campaign for M&S Food, which sees the reprise of the iconic and much-loved 'This is not just food, this is M&S Food' strapline after a 12-year absence with a modern twist. The new campaign is all about stepping into the lives of customers in the key moments they're daydreaming about delicious M&S food. As part of the campaign, M&S has unveiled its first headline TV sponsorship of ITV’s Britain’s Got Talent, a combination of two of the nation’s favourite family brands. First introduced in 2004, the iconic campaign brought to life mouth-watering products using slow motion videography to tantalise customers’ taste buds. The famous ads, which kick-started the generation of “food porn”, saw sales of the iconic M&S Melting Middle Chocolate Pudding rocket by 3,500%.
Credits Other credits

Business Director: Kate Ilott

Account Director: Sophie Lake

Strategy Director: Sarah Oberman

Media Agency: Mindshare

Editor: Mark Edinoff @ Work (Live Action), John Mayes @ Marshall Street Editors (Food)

Post Production Company: MPC

Colourist: George K

Flame: Marcus Moffatt

Music Supervision: Wake The Town

Audio Post Production: Jack Sedgwick @ Wave

Original Music: Albatross by Peter Green

Music : J. Hawkins (Re-Record)

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