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Top 6: May 1st 2019

WildAid / Tears of the African Elephant: Hankograph

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Top 6: May 1st 2019
WildAid Japan and non-profit organisation, Tears of the African Elephant, have teamed up with Grey Tokyo to launch an anti-ivory awareness drive, by creatively using Japanese stamp seals known as ‘hankograph’. A part of Japanese culture, personal stamp seals, known as ‘hanko’ are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium & carbon shaft. Unfortunately, eighty-percent of Japan’s ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis. Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan.
Credits Other credits

Animator / Koji YAMAMURA

Senior Planning Director / Rui NAGO

Associate Account Director / Meg FUKUDA

Account Executive / Shinnosuke OGURA

Campaign Producer / Airi Yamawaki

Production Manager / Seiya KONNO

Photographer / Mitsuru NISHIMURA

Digital designer / Maria TAKAOKA

Captions Translations / Kennedy TAYLOR

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