Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 1st 2019

Cultural Center of the Philippines: Baybayin

Embed Video
Top 6: May 1st 2019
For fifty years, the Cultural Center of the Philippines (CCP) has been the premiere stage for excellence in Philippine creative expression, tirelessly challenging audience perceptions of music, dance, theater, visual arts, literature, cinema, and design. To celebrate this milestone, the CCP is proud to unveil BayBayan, which will serve as the institution’s official font. Crafted by award-winning creative agency TBWASantiago Mangada Puno for the CCP, the BayBayan font seamlessly combines pre-colonial Baybayin scripts with the modern alphabet in an intricate typeface whose origins tie deeply into Philippine heritage. Literally translated, “Baybayin” With evidence of its use going back to the first century, the use of Baybayin as the country's first-known writing system empowered early Filipinos.
Credits Other credits

Accounts: Dhanice Mengote, Miele Dungo, Portia Catuira

Production Team: Dennis Carlos

Final Art: Jon Tan

Editors: Vince Belen, Kyle Chu, Johann Tanhueco, Dayn Hinkle, Elisha Pablo

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news