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ParticipACTION: Birdie

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As part of their latest brand platform work around how Everything gets better when you get active, ParticipACTION launched the next phase of its campaign that highlights how sex gets better when you get active. This is part of a long-term movement to help shift attitudes and perceptions beyond traditional benefits of physical activity, such as weight loss. ParticipACTION’s research supports how regular physical activity has so many benefits for our bodies and mind, including that it can help promote increased blood flow throughout the body, even down below, which in turn boosts sexual feelings. Because of this, the latest campaign is an opportunity to get personal and remind Canadians about these surprising benefits of physical activity.
Credits Other credits

Account Team: Robyn Morrissey, Lauren Boultwood

Strategic Planner: Heather Segal

Clients: Rebecca Jones

Media Agency: Cossette

Media Team: Dianne Yu-Kinsey, Erica Goldfarb

Studio Artist: Brandon Dyson, Anna Harju

Recording Studio: Cylinder Sound

Talent Director: Rebecca Whitby

Music Producer/Sound Design: Brad Nelson

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