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Smart: Stretch
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They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Or wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. Or the over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas –so that there's more fun for all of us in the city. This realization is central to the international social media campaign which BBDO Berlin has developed and implemented for smart.In the three lighthearted commercials the agency features three characters whose actions in the city can hardly be described as "smart". The campaign will be launched at the end of April and will be featured on all smart Worldwide channels.
Content Creative: Goldiss AfsharAccount Management: Martin Gülker Related
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