Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 8th 2019
Tv

Coca-Cola: Pin Tabs, 1

Embed Video
Top 6: May 8th 2019
Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut features Avengers: Endgame. In the premiere of Cinemark, the largest movie theater chain in Brazil, the limited edition with the Pins of 12 characters of the film were distributed.
Credits Other credits

Executive VP e General Director RJ: Marcio Borges

Head of Art: Felipe Gomes

Planning VP: Luciana Padovani

Planning: Luiza Portella, Hugo Santos, Jorge Gloss, Carolinne Tavares and Mariana Valmoré

Account: Fabricio Aurichio, Tarso Campos, Bianca Almeida, Patricia Lopes, Renata Veloso and Rodrigo Ribeiro

Media VP: André França

Media: André Simões, Elton Baesso, Lorena Dias, Régis Rabelo and Maria Lúcia Zamprogno

Production VP: Tato Bono

Production: Nereu Marinho and Ricardo Rodrigues

RTV: Juliana Lutterbach and Ana Borges

Motion: Yuri Porto

Projects: Erika Casal, Gustavo Tupinambá, Felipe Ribeiro and Juliana Melo

Pins Production: Fage Metais e Acessórios

Assistant Producer: Giovanna Imperatore

Cam Operator: Luiz Roberto Albertin

Editor: Hugo Freitas

Assistant Editor: Felipe Ferreira

Motion Graphics: Bernardo Ribeiro

Photographer: Lúcio Telles

Account: Úrsula Silva

3D and Post Production: Fujocka Creative Images

Sound Production: Supersonica

Artistic Direction: David Bessler

Producer: David Bessler

Account: Tatiana Nascimento and Marina Nascimento

Executive Production and Coordination: Marilia K Franco

Animation: Visorama Diversões Eletrônicas

Account Visorama: Samanta Martins

Public Relations: Kerena Neves and Bruna Ramos

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news