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ŠKODA: Hesitation is No Longer an Option
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SKODA France, along with its agency, Rosapark, is introducing its new brand image through a film for the French market. The campaign will start on Friday, May 3 and will be broadcast simultaneously in TV, cinema and digital. SKODA France's recent creative revival, initiated with the help of Rosapark, hasn't escaped notice. "Mission to Mars" and "Station with a view" both received Cannes Lions, and the more recent "Ugly in the 90's" and "Doug the Dog", are testaments to the new creative conversation sparked by the brand and Rosapark. After a long period in the shadows, ŠKODA is emerging to proclaim its rejuvenation for all to hear, a rejuvenation exhibited by the new models the brand has regularly been adding to its range since 2017. Starting with the premium sedan SUPERB, and continuing with a complete range of SUVs (KAROQ, KODIAQ and soon KAMIQ) as well as compact sedan SCALA. All this, and, in 2020, the release of a new line of 100% electric vehicules.
Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco Related |
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